Promoting Opportunities to Propel European Media Literacy Education Among Rural Communities and Older Adults

The POP project, co-funded by the European Union, is a collaboration among six European organizations with a shared commitment to fostering critical thinking, improving digital skills, and increasing resilience against misleading information. Through a series of innovative “pop-up” media literacy events that will take place in 2027, the project will engage local communities with hands-on, gamified, and interactive educational experiences.

By empowering older people and rural communities with the tools to navigate the digital landscape critically, the POP project will contribute to a more resilient, informed, and active European society. Through a series of engaging communications campaigns, the project will raise awareness of the importance of media literacy, ultimately fostering better civic participation and stronger democracy.

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